Emotion-based ads targeting
thanks to AI-powered song moods
by Musixmatch.

About the company

Vevo is the world’s leading music video platform.
They claim 26 billion views a month globally for their music videos.

How they are using Musixmatch

Vevo and Musixmatch are enhancing the ads experience with moods. Brands can align ads creatively with music videos that convey specific sentiments; ensuring a brand’s message is contextually aligned.


“It’s the logical step that we have synergy between the ad creative and the mood it evokes with the music video it surrounds.”

Kevin McGurn
Vevo’s President of Sales and Distribution

Next Customer Story


Identify any music playing around you
and sing along!

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